Job Summary

Responsible for creating and managing email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to generate leads for the business

Primary responsibilities

• Manage email marketing campaigns to promote products or services.

• Ensure marketing message is conveyed clearly and delivered properly to prospects.

• Ensure messages are sent in proper form and template.

• Proofread emails for clarity, grammar, and spelling.

• Develop a personalization reporting strategy.

• Manage database of emails for lead generation.

• Follow up via email on interested respondents.

• Purge non-deliverable email addresses and opt-outs.

• Include persuasive ‘call-to-actions’ in advertisements and promotions.

• Track and analyze direct and interactive marketing campaigns.

• Use statistical analysis and reports to create campaigns.

• Coordinate and monitor the maintenance, integrity, and security of email databases.

20 Hours/week

Requirements:

• Knowledge of email providers, Yahoo, Hotmail, Outlook and Gmail

• Slack for Collaboration

• Google Docs, Google Spreadsheet