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Email Campaign Specialist

Job Summary

 

Responsible for creating and managing email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to generate leads for the business

Primary responsibilities

 

  • Manage email marketing campaigns to promote products or services.

  • Ensure marketing message is conveyed clearly and delivered properly to prospects.

  • Ensure messages are sent in proper form and template.

  • Proofread emails for clarity, grammar, and spelling.

  • Develop a personalization reporting strategy.

  • Manage database of emails for lead generation.

  • Follow up via email on interested respondents.

  • Purge non-deliverable email addresses and opt-outs.

  • Include persuasive ‘call-to-actions’ in advertisements and promotions.

  • Track and analyze direct and interactive marketing campaigns.

  • Use statistical analysis and reports to create campaigns.

  • Coordinate and monitor the maintenance, integrity, and security of email databases.

20 Hours/week

  

Requirements:

  

  • Knowledge of email providers, Yahoo, Hotmail, Outlook and Gmail

  • Slack for Collaboration

  • Google Docs, Google Spreadsheet

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