Facebook ads are changing. Realistically, who’s surprised?

Facebook ads and change are synonymous. It would take at least 3-digits to count all the updates Facebook has made to its advertising platform since its launch in 2007. As marketers, we’re just riding the wave (including the biggest wave of their recent parent name change to Meta).

With each advertising change, it’s not our job to dramatically ask, “WHY?!”. Instead, we have to ask, “How?”.

  • How are ads changing?
  • How does this impact my business specifically (based on products and niche)?
  • How will I adapt?

Here’s what you need to know about the latest changes launching on January 19th, 2022.

*Some* Detailed Targeting Options Will be Removed

For those relying heavily on Facebook advertising for profits, take note that Facebook said *some*—not all.

This isn’t necessarily Facebook’s opinion on how to make advertising better. The social media platform confidently says, “We strongly believe that the best advertising experiences are personalized.” But, their consultants in the civil rights and policy sectors (and their stakeholders) are requesting the update.

Facebook is agreeing to make some parts of their advertising platform less personalized to “better match people’s evolving expectations of how advertisers may reach them on our platform…”.

Read more @Digital Marketer > here

To schedule a no-obligation no pressure call on how I can help you increase your sales through digital marketing click on the calendly link below or email mark@westgatecreatives.com












We offer the best-in-class digital marketing services and technology solutions.

Every client has different goals in mind and at different stages of their business, so our approach to help reach your goals are highly customized.  Our goal is to help you grow by establishing a partnership where we contribute to your business’ growth and share your success.

Through our customized solutions, our agency can help you skyrocket the ROI of your marketing campaign without having to spend tons of money or time to assemble an in-house team.

We work with small to medium size businesses in a variety of industries but primarily focus on, and have a passion for the Real Estate Industry, where we have seen incredible results.

Mark Lojo

Mark Lojo

Digital Markting

Mark is the founder of Westgate Creatives and has a passion for Digital Marketing and Real Estate.  He grew up in the Real Estate Industry with both parents being agents. He owns and manages several properties himself and genuinely enjoys helping Agents and Brokers reach their full potential through Digital Marketing.

He has worked in the Information Technology industry for over 20 years and has a full understanding of the complexity and intricacies of the digital marketing world.

He holds several Information Technology Industry Certifications (CISSP, CISA, CBCP, ITIL) and a Social Marketing Professional Certification (by Hootsuite).

Mark is also an active member of the Social Media Marketing Society, the world’s largest social media marketing resource, where the latest trends and tactics are discussed on how to best use social media to connect with customers, drive traffic, generate awareness, and increase sales.

“Digital Marketing works, you just have to do it, and be consistent…”

“There is nothing more satisfying to me than helping our partners succeeds through the services we provide…”

Social Media Marketing Society Member

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