Facebook ads are changing. Realistically, who’s surprised?
Facebook ads and change are synonymous. It would take at least 3-digits to count all the updates Facebook has made to its advertising platform since its launch in 2007. As marketers, we’re just riding the wave (including the biggest wave of their recent parent name change to Meta).
With each advertising change, it’s not our job to dramatically ask, “WHY?!”. Instead, we have to ask, “How?”.
- How are ads changing?
- How does this impact my business specifically (based on products and niche)?
- How will I adapt?
Here’s what you need to know about the latest changes launching on January 19th, 2022.
*Some* Detailed Targeting Options Will be Removed
For those relying heavily on Facebook advertising for profits, take note that Facebook said *some*—not all.
This isn’t necessarily Facebook’s opinion on how to make advertising better. The social media platform confidently says, “We strongly believe that the best advertising experiences are personalized.” But, their consultants in the civil rights and policy sectors (and their stakeholders) are requesting the update.
Facebook is agreeing to make some parts of their advertising platform less personalized to “better match people’s evolving expectations of how advertisers may reach them on our platform…”.
Read more @Digital Marketer > here
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